Innovation is a mantra in our current culture and economy. Culture values the benefits that accrue from innovation, and our economy rewards organizations that deliver those benefits efficiently and ubiquitously. The innovator’s first challenge is to envision and create something new that is sufficiently valuable that people will redirect their resources (time, energy and money) from something else to that something new. But that is just the first challenge.
The second challenge is just as critical: the challenge of enabling others to envision the innovation, both in the very practical sense of how and where it exists in the world, and how, why and to whom it would be valuable.